East Anglian Vision

Palladian Press’s twin enthusiasm for the people and places of East Anglia inspired the firm to commission a new marketing pack that uses high-quality imagery and printing to tell the story of their area, and to emphasise the human side of its business.

The result, Visions from East Anglia, is a beautifully produced gatefold box that houses two slip cases. Inside the first you can find cards that feature every single member of Palladian Press: designers, drivers, press minders, customer services staff, administrators, bindery operatives and everyone else in the firm’s team.

Visions from East Anglia

The second component of the pack is a series of specially commissioned postcards that feature artists’ and photographers’ interpretations of East Anglia’s distinctive coastline, with its rich texture and many contrasts. You’ll find striking woodcuts by Felixstowe printmaker Clare Curtis, ethereal black and white photographs by Suffolk photographer Colin Turner, marine linocuts by Brightlingsea-born illustrator James Dodds and, completing the set, digital art and photography by Colchester duo Stephanie Harland and Judy Payne. The pack itself was designed by North Meadow Media’s Barry Lowenhoff, whilst the pack title and copy for the postcards element was provided by Ben Locker.

Visions from East Anglia has been an invaluable marketing tool: beautiful printing inspires many more potential clients than the run-of-the-mill sales catalogues that land on our desks every day of the week.

For more information about Visions from East Anglia and Palladian Press, contact info@palladianpress.co.uk.

Author: Barry Lowenhoff, MCSD
Posted: 12th November, 2008 at 12:57 pm in North Meadow Projects.
Tags: copywriting, essex, photography, publicity material
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OUR APPROACH

There's an inconvenient truth about the marriage of good writing and design: it's so harmonious that it's easy to assume it must be a doddle. It isn't. The magic is in making people think it is.

At North Meadow Media, we work as craftsmen. We take pains to create design that is tailored to each individual client, and built round the exact words they need. To borrow a line from the architect Pugin, we think it's fine to decorate construction but never to construct decoration.

It's an approach that works, as our many satisfied customers will tell you. So, next time you have a niggling doubt about the quality of your organisation's publications or websites, get in touch with us. We're happy to give you an unbiased opinion.

Praise for NMM

I loved your Gateway Gazette — a really excellent way of getting over a flavour of the times in an approachable and informal way. And so packed with info! I had envisaged something very similar for use in any future displays of Norwich history of a similar period.
Cathy Terry, Curator,
Strangers' Hall, Norwich

The Chairman of HLF said he never expected [the exhibition] to be as good, look so great and relate such difficult issues to people's everyday lives. [Dr] Chris Evans LOVED it and is really looking forward to having it at the University of Glamorgan Library over the winter… we will feature in the Big Issue with some of our ex-homeless guests on the visit from Dragon Arts — and their response was so enthusiastic.

Finally, the Leader of the Vale of Glamorgan Council wants to get it on the Vale's website, so tremendously positive all round.
Bettina Harden MBE, Chairman,
Gateway Gardens Trust

Recently, when we decided to give our corporate literature and communication tools a facelift, we were determined that we would set ourselves further apart from our competitors and not fall into the normal commercial trap of 'pile it high', 'buy it cheap' — that isn't what our business is about. We have always believed, and will continue to believe, that you get 'what you pay for'. Therefore, we commissioned Barry Lowenhoff and Ben Locker to form the nucleus of our marketing team and produced a new suite of material advertising the innovative products and services offered by Palladian Press. We are different to anything else in our industry, our own material needed to reflect this.

Since publication of the two main projects, we have received a genuinely high level of responses, most of which are extremely complimentary. More importantly, it has led to a high level of customer retention and the conversion of new business opportunities, from a diverse range of organisations and businesses throughout the UK.

We wish Barry and Ben the best of luck with North Meadow Media and have no doubt that it will be hugely successful.
Paul Douglas, Managing Director,
Palladian Press Ltd

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