Gateway Gazette

The Gateway Gazette is a 21st-Century take on what newspapers might have contained in 1792. Based on authentic newspaper sources, the Gazette was commissioned by the Gateway Gardens Trust for its Heritage Lottery Fund supported slavery and sugar project, Bittersweet. The publication was designed by Barry Lowenhoff and written by Ben Locker, teaming up in their heritage consultancy History by Design.

The Gateway Gazette

Barry and Ben created two versions of the newspaper: one for adults visiting historic gardens in Wales, and another for children. The children’s version is pictured above.

Feedback from trialling the adult edition of the Gateway Gazette in July 2008 was extremely positive and proved how valuable professionally-produced resources can be for learners.

“Fantastic and Brilliant. Really informative with catchy articles that have held peoples attention.”

“Loved the adverts. Fascinating to see what was available then.”

“It should be in libraries, so more people get the opportunity to read it.”

“It doesn’t try to be too authentic, the coloured pictures make it more alive. If it was too realistic the print would have to be much smaller and just in black. Then it would be boring and it’s not!!”

Barry and Ben followed up the Gateway Gazette with a prestigious exhibition that explored the links between slavery, Wales and the food we eat. More information about this project can be found here.

Author: North Meadow Media
Posted: 12th November, 2008 at 12:25 pm in North Meadow Projects.
Tags: copywriting, education resources, gateway gazette, ggt, heritage, history by design, publications, wales
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OUR APPROACH

There's an inconvenient truth about the marriage of good writing and design: it's so harmonious that it's easy to assume it must be a doddle. It isn't. The magic is in making people think it is.

At North Meadow Media, we work as craftsmen. We take pains to create design that is tailored to each individual client, and built round the exact words they need. To borrow a line from the architect Pugin, we think it's fine to decorate construction but never to construct decoration.

It's an approach that works, as our many satisfied customers will tell you. So, next time you have a niggling doubt about the quality of your organisation's publications or websites, get in touch with us. We're happy to give you an unbiased opinion.

Praise for NMM

I loved your Gateway Gazette — a really excellent way of getting over a flavour of the times in an approachable and informal way. And so packed with info! I had envisaged something very similar for use in any future displays of Norwich history of a similar period.
Cathy Terry, Curator,
Strangers' Hall, Norwich

The Chairman of HLF said he never expected [the exhibition] to be as good, look so great and relate such difficult issues to people's everyday lives. [Dr] Chris Evans LOVED it and is really looking forward to having it at the University of Glamorgan Library over the winter… we will feature in the Big Issue with some of our ex-homeless guests on the visit from Dragon Arts — and their response was so enthusiastic.

Finally, the Leader of the Vale of Glamorgan Council wants to get it on the Vale's website, so tremendously positive all round.
Bettina Harden MBE, Chairman,
Gateway Gardens Trust

Recently, when we decided to give our corporate literature and communication tools a facelift, we were determined that we would set ourselves further apart from our competitors and not fall into the normal commercial trap of 'pile it high', 'buy it cheap' — that isn't what our business is about. We have always believed, and will continue to believe, that you get 'what you pay for'. Therefore, we commissioned Barry Lowenhoff and Ben Locker to form the nucleus of our marketing team and produced a new suite of material advertising the innovative products and services offered by Palladian Press. We are different to anything else in our industry, our own material needed to reflect this.

Since publication of the two main projects, we have received a genuinely high level of responses, most of which are extremely complimentary. More importantly, it has led to a high level of customer retention and the conversion of new business opportunities, from a diverse range of organisations and businesses throughout the UK.

We wish Barry and Ben the best of luck with North Meadow Media and have no doubt that it will be hugely successful.
Paul Douglas, Managing Director,
Palladian Press Ltd

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