Identity of Steel
Barry Lowenhoff created a visual identity for Britain’s largest independent steel processing company, Sebden Steel. The firm has eight service centres that are strategically located across England, Scotland and Northern Ireland. Each location needed to retain a local identity that tied in with that of the wider company. The feat was pulled off spectacularly well with the bold, no-nonsense illustrations of Andrew Davidson, who accurately depicted the nature of this heavy industry, and the people who work within it.
Author: Barry Lowenhoff, MCSD
Posted:
12th November, 2008 at 12:40 pm in North Meadow Projects.
Tags: andrew davidson, corporate identities, sebden steel, steel
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There's an inconvenient truth about the marriage of good writing and design: it's so harmonious that it's easy to assume it must be a doddle. It isn't. The magic is in making people think it is.
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